Top tip for cold calling email follow ups - if your original email didn’t get a response, it is likely because the content didn’t tell me what you are offering and what problem it solves for me, so I’ve archived it with no intent to find out more. Make it relevant to the person you are reaching out for - what is it and what does it solves for them.
Follow ups asking if I got a chance to look at your email, had any thoughts on your email or just “bumping this up your inbox” is just going to get it muted or blocked. If I couldn’t see a reason it was relevant before, I’m not going to look again because of an automated chaser.
Follow ups that try and clarify or add more content - they get read. It can make it make sense and become interesting - and get a response.
Free, constructive, sales advice: If you’re demoing a product - start with showing the value it adds. Show the awesome thing that’s going to make the customer happy to buy it.
If you’re starting your demo with user admin, on-boarding, the plethora of configuration options etc, without your customer caring WHY they’d want to set that up, most people will be bored and tuning out and might miss the value your product adds.
Bonus points for first understanding your prospective customers specific needs and focussing the value on their exact needs rather than a broader take.
We noticed this a lot at Brighton SEO and in demos in the martech and SEO tooling space lately.
What will it do for ME that’s compelling? Ooo that’s great, how easy is it to do that? Super easy? Brilliant - how much?
Free Sales Advice: Do some basic research on your target, especially if they are not responding.
Check their LinkedIn (maybe for any rants about bad outreach ;-) ), understand geographically where they are as well as business wise.
Tailor that outreach and communications to them, make sure your references are relevant and will resonate.
Avoid pitching your value based on the work you’ve done for a competitor that has failed unless you can easily contextualise why the work you were doing for them was valid and relevant to your prospect.